Data were analyzed using a grounded-theory technique. Using grounded-theory approach, 16 students (age 18-21 12 female and 4 male) were in-depth interviewed. Considering the cultural bias of materialism theories developed in Western context, anti-materialism is thus loosely derived from existing literature. This problem calls for a solution and directs the focus of this research to seek the remedy of materialism by exploring healthier life values, aspirations, and way of living and subsequently conceptualizing anti-materialism. Materialism is an emphasis on acquisition of wealth and material possessions as the most important things in life. Many studies in psychology find the disadvantages of materialistic orientation and lifestyle.
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